Meet the Team
Welcome to 1UP Marketing. Our team is based in beautiful Weatherford, TX. We have a combined 30+ years in marketing and sales from fortune 500 organizations to local Texas brands. We are extremely passionate about the local industries and the people that support them here in North Texas. We work with retailers, equine industry, financial services, real estate, and rodeo personalities to name a few.
Kelly Govero
Kelly is one of the founding partners here at 1 Up Marketing Group. Kelly is originally from Missouri and now calls Weatherford, TX home. She is an avid barrel racer and spends her free time training and racing horses. Kelly has spent her entire career selling and marketing in multiple industries including telecom, transportation, western fashion, rodeo, equine, and specialty joint supplements.
Kelly’s main focus at 1 Up Marketing is to build and implement social media strategies for our clients. She has proven over the years to have a keen eye for what it takes to manage a brand and their products online or over social media platforms.
Here are some of the brands / companies Kelly has worked with or is currently providing sale and marketing services: Teskey’s, AT&T, NRS Trailers, Bid Fast and Last, and Myristol.
Lorinda Van Newkirk
Lorinda is one of the founding partners of 1 Up Marketing Group. Lorinda has a very diverse background and has spent her entire life helping companies build their brand or her own. Lorinda grew up in Southern California where she spent time working on her family’s cattle and construction operations while learning the skills and drive to make her the serial entrepreneur she is today. Lorinda now calls Weatherford, TX home where she lives with her husband Joel and daughters Charley and Jaylee.
Lorinda is an extremely driven individual and has a keen business acumen. Lorinda’s experience in building brands speaks for itself. She is the co-founder of Gypsy Soule, a high-end fashion apparel company that was acquired by Miller International. She is well thought of throughout the western industry and is an asset to any organization. Her experience with companies such as Twisted X Boots, Teskey’s, Desert Rose, Ariat Boots, and Myristol make her a go to for any company looking to boost their marketing efforts and brand strategies.
Lorinda will focus on helping companies build brand and sales strategies at 1 Up Marketing Group. She is a senior level executive and can bring a wealth of experience and knowledge to your team.